Markets in Motion Profile: How the Lenovo is adapting to the new market reality
David Rabin, Vice President of Global Commercial Marketing at Lenovo, joins Wharton Marketing Professors Raghu Iyengar and David…
The Convergence of Sales Enablement, Engagement, and Readiness
How AI is Consolidating the Sales Technology Portfolio and What Growth Leaders Need to Do About it An…
Evolving from Content Management to Response Management
Leveraging AI to Achieve Speed, Context and Compliance at Scale in Your Content Operations Data and content represent…
Transforming the Selling Model from Within at Honeywell
How Tamara Adams, VP of Global Sales & Marketing is rearchitecting the go-to-market model to accelerate growth and…
Accelerating Segment-of-one: Personalizing Video
When you buy a new car, do you really want to learn about it from a 300-page manual,…
Markets in Motion Profile: How the Uber is adapting to the new market reality
Raj Beri, Global Head of Grocery and New Verticals at Uber, joins Wharton Marketing Professors Raghu Iyengar and…