Markets in Motion Profile: How the Lenovo is adapting to the new market reality
David Rabin, Vice President of Global Commercial Marketing at Lenovo, joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion Profile: How Nielsen is adapting to the new market reality
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
Markets in Motion Profile: How the National Westminster Bank is adapting to the new market reality
Zack Anderson, the Chief Data and Analytics Officer of National Westminster Bank joins Wharton Marketing Professors Raghu Iyengar…
Markets in Motion Profile: How the Marriott is adapting to the new market reality
Tina Edmundson, Global Brand and Marketing Officer at Marriott International joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion Profile: How the Heinekin is adapting to the new market reality
Jonnie Cahill, the Chief Marketing Officer of Heineken USA joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
Adapting your analytics strategy to better support digital buying behavior
The pandemic-induced recession is the tipping point that is forcing businesses to accelerate the digital transformation of their…