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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Insights that Drive Growth
    • Creating a Common Purpose
    • Growth Leadership
    • Growth through Teamwork
    • Maximizing the Return on Growth Assets
  • Research
    • The 21st Century Commercial Model Study
    • The Markets in Motion Study
    • The Remote Sales Productivity Study
  • REI Leaders
    • The CXO 100
    • The Revenue Enablement 100
  • SOLUTIONS
    • Virtual Selling Channel Strategy
    • The Virtual AE Design Sprint
    • The Digital Selling Platform
    • Remote Sales Network Analysis
    • Customer Analytics for Growth
    • The Marketing Value Chain
  • About
    • About The Institue
    • About The Faculty
    • News
      • Press Release: the 21st Century Commercial Model Research Report is Published
      • Press Release: the Revenue Enablement Institute is Launched
    • Events
      • Integrating the Learning and Development Ecosystem
      • Managing Remote Sales Team Productivity
      • The Sales Force Productivity Conference
  • Contact Us

Raghu Iyengar

1 post
Raghu Iyengar is the Miers-Busch, W’1885 Professor of Marketing at the Wharton School of Business and the Faculty Director of Wharton Customer Analytics where he conducts research and executive education programs at the vanguard of the advanced analytics revolution.
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  • 4 minute read
IInsights

Adapting your analytics strategy to better support digital buying behavior

  • byRaghu Iyengar
  • October 10, 2020
The pandemic-induced recession is the tipping point that is forcing businesses to accelerate the digital transformation of their…
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