Balancing Computer Algorithms with Common Sense
Overcoming the human obstacles to becoming a data-driven selling organization Most sales executives I talk to are trying…
Markets in Motion Profile: How the Hershey Company is adapting to the new market reality
Jill Baskin, CMO of The Hershey Company, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors…
Markets in Motion Profile: How the National Westminster Bank is adapting to the new market reality
Zack Anderson, the Chief Data and Analytics Officer of National Westminster Bank joins Wharton Marketing Professors Raghu Iyengar…
You Can’t Be Customer-Centric If You Can’t See the Journey
Every business leader claims they are “customer-centric” or “consumer-obsessed.” As digitization knocks down barriers to switching and raises…
How John Jacko is Leading Growth at Pentair
Using Insights to Drive Growth, Teamwork and Effectiveness Our team of experts from the Revenue Enablement Institute studies…