Using Innovation to Expand Microsoft’s Markets
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Connected Media Research Initiative
The complexity of B2B marketing – compounded by the digitization of business, a revolution in AI and advanced…
Shrinking the Customer Bullseye to Ignite Growth
Using Propensity to Buy analytics to focus resources on growing the most profitable accounts Digital technology – notably…
Waking Up To The “Art Of The Possible” in Artificial Intelligence
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The Copernican Revolution in Commercial AI
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Extending Financial Control Over the Entire Revenue Cycle
How Finance Leaders Are Aligning Front And Back-Office Teams, Operations, Data, And Systems To Protect And Grow Revenues…
Five Keys to Executing Account Based Marketing at Scale
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Customer Analytics for Growth – Wharton Executive Education
Businesses and investors universally believe Artificial Intelligence (AI) and Machine Learning (ML) can fuel new revenue and profit…
Recognizing, Realizing, And Forecasting Recurring Revenue
Seven Ways To Ensure Your Revenue Forecast Matches Your Revenue Commitments In A Recurring Revenue Model An organization’s…
Fine Tuning The Six Pillars of Your Growth Strategy
Using Simulations To Squeeze More Profit Growth From Existing Resources in 2023 Every year the senior leadership teams…