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THE 21ST CENTURY COMMERCIAL MODEL

A CXO BLUEPRINT FOR TRANSFORMING SALES, MARKETING AND CUSTOMER SERVICE

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The Revenue Enablement Institute

Our faculty of academics and experts are actively working with owners, CEOs, and their growth leadership teams to develop research, education and management tools help them transform sales, marketing and service system into high performing growth teams.  

Making Customer Engagement The Common Scorecard For Growth

Using big data and analytics to create better incentives for sales, marketing and service teams

By Stephen Diorio

• Markets in Motion Profile: How the Lenovo is adapting to the new market reality
• The Convergence of Sales Enablement, Engagement, and Readiness
• Evolving from Content Management to Response Management
• Transforming the Selling Model from Within at Honeywell
• Accelerating Segment-of-one: Personalizing Video