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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Insights that Drive Growth
    • Creating a Common Purpose
    • Growth Leadership
    • Growth through Teamwork
    • Maximizing the Return on Growth Assets
  • Research
    • The 21st Century Commercial Model Study
      • 21st Century Commercial Model
    • The Markets in Motion Study
      • Markets in Motion Case Studies
    • The Remote Sales Productivity Study
  • REI Leaders
    • The CXO 100
      • CXO 100 Leaders
    • The Revenue Enablement 100
      • REI 100 Companies
  • SOLUTIONS
    • Virtual Selling Channel Strategy
    • The Virtual AE Design Sprint
    • The Digital Selling Platform
    • Remote Sales Network Analysis
    • Customer Analytics for Growth
    • The Marketing Value Chain
  • About
    • About The Institue
    • About The Faculty
    • News
      • Press Release: the 21st Century Commercial Model Research Report is Published
      • Press Release: the Revenue Enablement Institute is Launched
    • Events
      • Integrating the Learning and Development Ecosystem
      • Managing Remote Sales Team Productivity
      • The Sales Force Productivity Conference
  • Contact Us

Browsing Category

21st Century Commercial Model

10 posts
Read More
  • 5 minute read
IInsights

The Convergence of Sales Enablement, Engagement, and Readiness

  • byLeonard Ferrington
  • March 19, 2021
How AI is Consolidating the Sales Technology Portfolio and What Growth Leaders Need to Do About it An…
Read More
  • 3 minute read
221st Century Commercial Model

The Evolution of Content Management to Response Management

  • byStephen Diorio
  • March 18, 2021
Leveraging AI to Achieve Speed, Context and Compliance at Scale in Your Content Operations As selling becomes more…
Read More
  • 6 minute read
RReturn on Growth Assets

Focus on the Seller Experience

  • byGreg Munster
  • January 26, 2021
The Success of Sales Enablement is (still) about Usability and Adoption How well are the sales technologies you’ve…
Read More
  • 7 minute read
221st Century Commercial Model

EXECUTIVE SUMMARY: IT’S FINALLY TIME FOR TECHNOLOGY TO FUEL SALES GROWTH

  • byStephen Diorio
  • November 10, 2020
Digital technology – notably the advent of advanced analytics and AI – offers tremendous potential to improve the…
Read More
  • 2 minute read
221st Century Commercial Model

THE 21ST CENTURY COMMERCIAL MODEL: TABLE OF CONTENTS

  • byStephen Diorio
  • November 10, 2020
TABLE OF CONTENTS I. ABSTRACT: THE COPERNICAN REVOLUTION IN SELLING II. ABOUT THIS RESEARCH III. EXECUTIVE SUMMARY: IT’S…
21st Century Commercial Model
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  • 4 minute read
221st Century Commercial Model

THE 21st CENTURY COMMERCIAL MODEL

  • byStephen Diorio
  • November 10, 2020
A Framework for Reconfiguring the Sales and Marketing Technology Portfolio to Create More Revenues, Returns and Value For…
Read More
  • 8 minute read
RReturn on Growth Assets

Assembling a Digital Selling Platform

  • byJeff McKittrick
  • September 22, 2020
Connecting the Dots Across Your Growth Technology Portfolio to Create Value Sales leaders are being pressured to transform…
Sales AI
Read More
  • 9 minute read
IInsights

Realizing the Value of AI in Sales

  • byLeonard Ferrington
  • September 11, 2020
Using Advanced Analytics to Connect The Dots Between Sales Data and Business Value A revolution in advanced sales…
21st Century Commercial Model
Read More
  • 7 minute read
RReturn on Growth Assets

It’s Finally Time for Technology to Fuel Sales Growth

  • byLeonard Ferrington
  • September 3, 2020
The Five Forces Transforming the Commercial Model Digital technology – notably the advent of advanced analytics and AI…
Read More
  • 8 minute read
IInsights

Realizing The Growth Potential Of AI

  • byStephen Diorio
  • May 10, 2020
Applying Past Lessons to Harness the Future Potential of AI Business leaders and investors universally agree that Artificial…
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