Assembling a Digital Selling Platform
Connecting the Dots Across Your Growth Technology Portfolio to Create Value Sales leaders are being pressured to transform…
Focus on the Seller Experience
The Success of Sales Enablement is (still) about Usability and Adoption How well are the sales technologies you’ve…
Advancing The Science of Personalization
How Pandora is Using AI and Machine Learning to Enable One to One Personalization at Scale The quest…
Making Response Management A Practical Reality
What RFPIO’s Recent Acquisition Tells Us About the Future of B2B Buying and Selling A revolution in sales…
Seven Keys to Harnessing The Convergence of Sales Enablement, Engagement, and Readiness
What Recent Acquisitions Can Tell Us About the Future of Selling Technology A revolution in sales analytics and…
Simplifying the Science of Selling
How AI is Converging Sales Enablement, Readiness, and Engagement A revolution in sales analytics and artificial intelligence (AI)…
The Convergence of Sales Enablement, Engagement, and Readiness
How AI is Consolidating the Sales Technology Portfolio and What Growth Leaders Need to Do About it An…
The Evolution of Content Management to Response Management
Leveraging AI to Achieve Speed, Context and Compliance at Scale in Your Content Operations As selling becomes more…
EXECUTIVE SUMMARY: IT’S FINALLY TIME FOR TECHNOLOGY TO FUEL SALES GROWTH
Digital technology – notably the advent of advanced analytics and AI – offers tremendous potential to improve the…
THE 21ST CENTURY COMMERCIAL MODEL: TABLE OF CONTENTS
TABLE OF CONTENTS I. ABSTRACT: THE COPERNICAN REVOLUTION IN SELLING II. ABOUT THIS RESEARCH III. EXECUTIVE SUMMARY: IT’S…