Simplifying the Science of Selling
How AI is Converging Sales Enablement, Readiness, and Engagement A revolution in sales analytics and artificial intelligence (AI)…
The Convergence of Sales Enablement, Engagement, and Readiness
How AI is Consolidating the Sales Technology Portfolio and What Growth Leaders Need to Do About it An…
The Evolution of Content Management to Response Management
Leveraging AI to Achieve Speed, Context and Compliance at Scale in Your Content Operations As selling becomes more…
Focus on the Seller Experience
The Success of Sales Enablement is (still) about Usability and Adoption How well are the sales technologies you’ve…
EXECUTIVE SUMMARY: IT’S FINALLY TIME FOR TECHNOLOGY TO FUEL SALES GROWTH
Digital technology – notably the advent of advanced analytics and AI – offers tremendous potential to improve the…
THE 21ST CENTURY COMMERCIAL MODEL: TABLE OF CONTENTS
TABLE OF CONTENTS I. ABSTRACT: THE COPERNICAN REVOLUTION IN SELLING II. ABOUT THIS RESEARCH III. EXECUTIVE SUMMARY: IT’S…
THE 21st CENTURY COMMERCIAL MODEL
A Framework for Reconfiguring the Sales and Marketing Technology Portfolio to Create More Revenues, Returns and Value For…
Assembling a Digital Selling Platform
Connecting the Dots Across Your Growth Technology Portfolio to Create Value Sales leaders are being pressured to transform…
Realizing the Value of AI in Sales
Using Advanced Analytics to Connect The Dots Between Sales Data and Business Value A revolution in advanced sales…
It’s Finally Time for Technology to Fuel Sales Growth
The Five Forces Transforming the Commercial Model Digital technology – notably the advent of advanced analytics and AI…