Double Down, Hunker Down, or Capitalize on a Crisis?
Three Decisions Every CMO Needs to Make During An Economic Downturn With 2023 planning and budgeting under way,…
Markets in Motion
As CMO’s allocate budgets and investments for 2023, they face the challenge of growing a business in an…
Building Share, Profits and Brands During a Recession
Why Recessions Represent A Big Opportunity for Marketers That Can Exploit them Recessions are something every CMO fears.…
Markets in Motion Profile: How the Lenovo is adapting to the new market reality
David Rabin, Vice President of Global Commercial Marketing at Lenovo, joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion Profile: How the Uber is adapting to the new market reality
Raj Beri, Global Head of Grocery and New Verticals at Uber, joins Wharton Marketing Professors Raghu Iyengar and…
Markets in Motion Profile: How the Equitable is adapting to the new market reality
Connie Weaver, CMO of Equitable, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors of the “Markets…
Markets in Motion Profile: How Nielsen is adapting to the new market reality
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
Markets in Motion Profile: How the Hershey Company is adapting to the new market reality
Jill Baskin, CMO of The Hershey Company, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors…
Markets in Motion Profile: How the National Westminster Bank is adapting to the new market reality
Zack Anderson, the Chief Data and Analytics Officer of National Westminster Bank joins Wharton Marketing Professors Raghu Iyengar…
Markets in Motion Profile: How the Marriott is adapting to the new market reality
Tina Edmundson, Global Brand and Marketing Officer at Marriott International joins Wharton Marketing Professors Raghu Iyengar and David…