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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Insights that Drive Growth
    • Creating a Common Purpose
    • Growth Leadership
    • Growth through Teamwork
    • Maximizing the Return on Growth Assets
  • Research
    • The 21st Century Commercial Model Study
      • 21st Century Commercial Model
    • The Markets in Motion Study
      • Markets in Motion Case Studies
    • The Remote Sales Productivity Study
  • REI Leaders
    • The CXO 100
      • CXO 100 Leaders
    • The Revenue Enablement 100
      • REI 100 Companies
  • SOLUTIONS
    • Virtual Selling Channel Strategy
    • The Virtual AE Design Sprint
    • The Digital Selling Platform
    • Remote Sales Network Analysis
    • Customer Analytics for Growth
    • The Marketing Value Chain
  • About
    • About The Institue
    • About The Faculty
    • News
      • Press Release: the 21st Century Commercial Model Research Report is Published
      • Press Release: the Revenue Enablement Institute is Launched
    • Events
      • Integrating the Learning and Development Ecosystem
      • Managing Remote Sales Team Productivity
      • The Sales Force Productivity Conference
  • Contact Us

Browsing Category

Markets in Motion Case Studies

9 posts

WHAT EVERY CMO NEEDS TO KNOW TO MAKE MARKETING DECISIONS IN THE NEW MARKET REALITY

Markets in Motion research program explores how growth leaders are making critical decisions in the wake of the pandemic induced recession that will define their future profits, competitiveness, and careers.

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Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the Lenovo is adapting to the new market reality

  • byRaghu Iyengar
  • March 22, 2021
David Rabin, Vice President of Global Commercial Marketing at Lenovo, joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the Uber is adapting to the new market reality

  • byDavid Reibstein
  • March 3, 2021
Raj Beri, Global Head of Grocery and New Verticals at Uber, joins Wharton Marketing Professors Raghu Iyengar and…
Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the Equitable is adapting to the new market reality

  • byDavid Reibstein
  • February 11, 2021
Connie Weaver, CMO of Equitable, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors of the “Markets…
Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How Nielsen is adapting to the new market reality

  • byRaghu Iyengar
  • February 1, 2021
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the Hershey Company is adapting to the new market reality

  • byDavid Reibstein
  • January 15, 2021
Jill Baskin, CMO of The Hershey Company, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors…
Markets in Motion
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  • 2 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the National Westminster Bank is adapting to the new market reality

  • byRaghu Iyengar
  • January 14, 2021
Zack Anderson, the Chief Data and Analytics Officer of National Westminster Bank joins Wharton Marketing Professors Raghu Iyengar…
Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the Marriott is adapting to the new market reality

  • byRaghu Iyengar
  • December 22, 2020
Tina Edmundson, Global Brand and Marketing Officer at Marriott International joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion
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  • 1 minute read
MMarkets in Motion Case Studies

Markets in Motion Profile: How the Heinekin is adapting to the new market reality

  • byRaghu Iyengar
  • November 19, 2020
Jonnie Cahill, the Chief Marketing Officer of Heineken USA joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
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  • 2 minute read
MMarkets in Motion Case Studies

MARKETS IN MOTION ANALYTICS

  • byStephen Diorio
  • October 10, 2020
Why Advanced Analytics Strategies Must Adapt to Massive Virtual Selling Shifts New research from the Wharton Business School…
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