Markets in Motion Profile: How the Lenovo is adapting to the new market reality
David Rabin, Vice President of Global Commercial Marketing at Lenovo, joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion Profile: How the Uber is adapting to the new market reality
Raj Beri, Global Head of Grocery and New Verticals at Uber, joins Wharton Marketing Professors Raghu Iyengar and…
Markets in Motion Profile: How the Equitable is adapting to the new market reality
Connie Weaver, CMO of Equitable, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors of the “Markets…
Markets in Motion Profile: How Nielsen is adapting to the new market reality
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
Markets in Motion Profile: How the Hershey Company is adapting to the new market reality
Jill Baskin, CMO of The Hershey Company, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors…
Markets in Motion Profile: How the National Westminster Bank is adapting to the new market reality
Zack Anderson, the Chief Data and Analytics Officer of National Westminster Bank joins Wharton Marketing Professors Raghu Iyengar…
Markets in Motion Profile: How the Marriott is adapting to the new market reality
Tina Edmundson, Global Brand and Marketing Officer at Marriott International joins Wharton Marketing Professors Raghu Iyengar and David…
Markets in Motion Profile: How the Heinekin is adapting to the new market reality
Jonnie Cahill, the Chief Marketing Officer of Heineken USA joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
MARKETS IN MOTION ANALYTICS
Why Advanced Analytics Strategies Must Adapt to Massive Virtual Selling Shifts New research from the Wharton Business School…