As CMO’s allocate budgets and investments for 2023, they face the challenge of growing a business in an economic downturn. The prospect of a recession forces growth leaders to make some tough decisions about where to invest, where to innovate, and where to refocus their growth resources. These decisions will disproportionately define their future profitability and competitiveness in the new buying reality. The Revenue Enablement Institute has partnered with the Wharton School of Business to create the Markets in Motion research initiative. This research effort draws upon the best academic research and the experiences of practitioners to help CMOs balance uncertainty, opportunity, growth and performance as they allocate their growth resources in a dynamic market environment.
Should You Double Down, Hunker Down or Capitalize on a Crisis?
The three decisions every CMO must make as the set their 2023 growth strategies, investment budgets and resource allocation to gain market share and sustain growth in a recession.
The Keys To Building Share, Profits and Brands During a Recession
Learn why recessions represent a big opportunity to disrupt markets, leapfrog competitors, launch new products and gain share for marketers in a position to exploit them strategically.
Learn From the Experiences of Leading CMOs
Listen to interviews with growth leaders to learn how they made critical decisions about how to manage growth in a recession that will define their future profits, competitiveness, and careers.
Get a Copy of The Complete Markets in Motion Research Report
Get the complete analysis of known academic research and insights from 352 CMOs to identify ways you can protect and grow your brand, market share and profitability in a recession.