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Read More3 minute read IInsightsAccelerating Segment-of-one: Personalizing VideobyDavid EdelmanMarch 4, 2021 When you buy a new car, do you really want to learn about it from a 300-page manual,…
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Read More4 minute read IInsightsAdapting your analytics strategy to better support digital buying behaviorbyRaghu IyengarOctober 10, 2020 The pandemic-induced recession is the tipping point that is forcing businesses to accelerate the digital transformation of their…
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Read More8 minute read IInsightsProving The Financial Contribution Of AI In Marketing ApplicationsbyStephen DiorioOctober 17, 2019 Businesses and investors universally believe Artificial Intelligence (AI) and Machine Learning (ML) can fuel new revenue and profit…