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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Research Reports
  • Research
    • The Revenue Operating System
      • Revenue Operations 100 Profiles
    • Revenue Operations
      • Revenue Operations
    • Data Driven Growth Strategy
      • Data Driven Growth Strategy
    • Markets in Motion
      • Markets in Motion Case Studies
    • Dynamic Forecasting
      • Dynamic Forecasting Research
  • The CXO100
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0

David Edelman

3 posts
David Edelman is an established authority in digital sales and marketing transformation. For three decades he’s been leading digital marketing and sales transformation as a CMO at Aetna/CVS and as the leader of McKinsey, Digitas, and BCG’s digital marketing and sales transformation practice areas. David is at the forefront of using AI to address the complex challenges of leading a 21st century commercial model, including scaling 1:1 personalization and segments, optimizing the customer journey across a many campaigns, channels and content, and optimizing marketing planning and resource allocation.
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  • 4 minute read
IInsights

Hey, Where Did My Data go?

  • byDavid Edelman
  • May 20, 2021
Why Data Supply-Chain Management Needs to be a Core Competency With the much publicized rollout of Apple’s app…
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  • 3 minute read
IInsights

Accelerating Segment-of-one: Personalizing Video

  • byDavid Edelman
  • March 4, 2021
When you buy a new car, do you really want to learn about it from a 300-page manual,…
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  • 4 minute read
RReturn on Growth Assets

You Can’t Be Customer-Centric If You Can’t See the Journey

  • byDavid Edelman
  • January 12, 2021
Every business leader claims they are “customer-centric” or “consumer-obsessed.” As digitization knocks down barriers to switching and raises…
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