The formula for revenue growth has changed dramatically. Buyer expectations have evolved. Selling becomes more digital, data-driven, and complex. Many organizations are struggling to grow because their leaders are still using management systems developed in the last century to manage a far more advanced and digital commercial model in the 21st century. The faculty of the Revenue Enablement Institute has launched a research initiative to help boards, CEOs, and growth leaders (CXOs) accelerate growth in the new market reality. The Enabling Revenue Operations report provides a comprehensive blueprint for aligning sales, marketing, and customer support resources as a single high performing revenue team and generating much greater performance from their commercial operations, processes, and assets.