The formula for revenue growth has changed dramatically. Buyer expectations have evolved. Selling becomes more digital, data-driven, and complex. Many organizations are struggling to grow because their leaders are still using management systems developed in the last century to manage a far more advanced and digital commercial model in the 21st century. The faculty of the Revenue Enablement Institute has launched a research initiative to help boards, CEOs, and growth leaders (CXOs) accelerate growth in the new market reality. The Enabling Revenue Operations report provides a comprehensive blueprint for aligning sales, marketing, and customer support resources as a single high performing revenue team and generating much greater performance from their commercial operations, processes, and assets.
What is Revenue Operations and How Does It Create Value?
Learn about the Revenue Operations management system and how it can unlock more growth, opportunity and value from your existing commercial teams, operations, and systems..
Get a Copy of Our Best Selling Book on Revenue Operations
Get our new book Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley) and learn ways your organization can unlock more revenue growth.
Learn About The Revenue Operations Ignition Program
Let our expert practitioners help you overcome the five obstacles to launching a successful Revenue Operations strategy and prioritize the smartest ways to achieve “escape velocity” in 90 days.
Get Revenue Operations Job Description Benchmarks
Get the 52-page Revenue Operations Job Specification benchmark and learn best practices for defining and evolving the operations that support the revenue cycle to accelerate growth