Alignment Between Sales and Marketing Drives Growth at Ciena
How Joe Cumello and Jason Phipps have created a common purpose and culture of teamwork across their revenue…
Markets in Motion Profile: How the Equitable is adapting to the new market reality
Connie Weaver, CMO of Equitable, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors of the “Markets…
Bridging the Virtual Selling Divide
Five Gaps You Need to Fill to Make Your Numbers in 2021 After 9 months of crisis management…
Markets in Motion Profile: How Nielsen is adapting to the new market reality
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…