Markets in Motion Profile: How the Lenovo is adapting to the new market reality
David Rabin, Vice President of Global Commercial Marketing at Lenovo, joins Wharton Marketing Professors Raghu Iyengar and David…
Transforming the Selling Model from Within at Honeywell
How Tamara Adams, VP of Global Sales & Marketing is rearchitecting the go-to-market model to accelerate growth and…
Markets in Motion Profile: How the Uber is adapting to the new market reality
Raj Beri, Global Head of Grocery and New Verticals at Uber, joins Wharton Marketing Professors Raghu Iyengar and…
Markets in Motion Profile: How the Equitable is adapting to the new market reality
Connie Weaver, CMO of Equitable, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors of the “Markets…
Bridging the Virtual Selling Divide
Five Gaps You Need to Fill to Make Your Numbers in 2021 After 9 months of crisis management…
Markets in Motion Profile: How Nielsen is adapting to the new market reality
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein…
Markets in Motion Profile: How the Hershey Company is adapting to the new market reality
Jill Baskin, CMO of The Hershey Company, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein – co-authors…
Markets in Motion Profile: How the National Westminster Bank is adapting to the new market reality
Zack Anderson, the Chief Data and Analytics Officer of National Westminster Bank joins Wharton Marketing Professors Raghu Iyengar…
Markets in Motion Profile: How the Marriott is adapting to the new market reality
Tina Edmundson, Global Brand and Marketing Officer at Marriott International joins Wharton Marketing Professors Raghu Iyengar and David…
8 Things You Must Communicate in Your 2021 Sales Kick off
Practical Ideas for Sales Success in 2021 Every sales organization is adapting to six mega-trends as they prepare…