Chris Hummel is a Managing Director at the Revenue Enablement Institute leading CXO programs and President of Green Thread, a leading B2B strategy and execution firm. He is a leading authority on B2B go-to-marketing, value management and revenue Operations. He has 25 years of experience helping some of the world’s leading brands achieve sustainable, scalable revenue expansion by aligning around a common purpose: growth. Chris is a global CXO with a track record of successfully aligning sales, marketing and product teams at world-class companies like Oracle, SAP, Schneider Electric, Siemens and United Rentals to accelerate growth. He recently co-authored Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data. Learn more about his successes aligning sales and marketing; collaboratively creating digital products and services; and using brand repositioning to amplify business strategy to drive measurable and scalable growth.