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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Research Reports
  • Research
    • The Revenue Operating System
      • Revenue Operations 100 Profiles
    • Revenue Operations
      • Revenue Operations
    • Data Driven Growth Strategy
      • Data Driven Growth Strategy
    • Markets in Motion
      • Markets in Motion Case Studies
    • Dynamic Forecasting
  • The CXO100
    • The CXO100 The Next Generation of Growth Leaders
      • CXO 100 Leadership Profiles
  • SOLUTIONS
    • Align Sales, Marketing and Customer Success
    • Generate More Growth From Existing Selling Resources
    • Real Time Sales Enablement, Engagement, and Readiness
    • Get Better Returns From Your Commercial Technology Investment
    • Enabling Virtual Team Selling at Scale
  • About
    • About The Institute
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    • About Green Thread
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0

Kimberly Whitler

4 posts
Kimberly Whitler is Professor at the University of Virginia Darden School of Business with nearly 20 years marketing leadership experience at PetSmart, Procter & Gamble, David’s Bridal. She is a leading authority on brand value and positioning, the evolution of marketing and sales leadership roles in the C-suite and the need for better management of growth assets at the board level. Her research focuses on how board and C-level roles and decisions impact a firm’s growth performance and the evolving role of the CMO in driving growth, teamwork and firm value, compensation and resource allocation. Kim is widely published and is the author of the new book Positioning for Advantage: Techniques and Strategies to Grow Brand Value.
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  • 6 minute read
RReturn on Growth Assets

Practice Makes Perfect When It Comes To Developing Positional Advantage

  • byKimberly Whitler
  • August 15, 2022
Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the…
Read More
  • 2 minute read
LLeadership

Set Up to Fail

  • byKimberly Whitler
  • June 22, 2022
How Poor Job Design Can Block CMOS From Succeeding In Their Roles. Why is the average tenure of…
Read More
  • 2 minute read
RReturn on Growth Assets

Positioning For Advantage

  • byKimberly Whitler
  • December 22, 2021
Techniques and Strategies to Grow Brand Value Hardcover Kim Whitler had created a comprehensive methodology and process that…
Read More
  • 2 minute read
LLeadership

Why More CMOs Need to Be On Boards

  • byKimberly Whitler
  • July 22, 2018
When And How Does Board-Level Marketing Experience Impact Firm Performance? CMOs control more of the factors that drive…
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