Kimberly Whitler, Author at Revenue Enablement Institute

Kimberly Whitler

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Kimberly Whitler is Professor at the University of Virginia Darden School of Business with nearly 20 years marketing leadership experience at PetSmart, Procter & Gamble, David’s Bridal. She is a leading authority on brand value and positioning, the evolution of marketing and sales leadership roles in the C-suite and the need for better management of growth assets at the board level. Her research focuses on how board and C-level roles and decisions impact a firm’s growth performance and the evolving role of the CMO in driving growth, teamwork and firm value, compensation and resource allocation. Kim is widely published and is the author of the new book Positioning for Advantage: Techniques and Strategies to Grow Brand Value.