The continued need for growth – exacerbated by the pandemic – is forcing companies to embrace deeper structural and organizational changes, especially in customer-centric functions like Marketing. This has spawned a new generation of growth leaders with a mandate to blend their sales, marketing, and service teams into a high-octane growth machine. Organizations like Coke, J&J, Kimberly Clark, Lyft and Uber are introducing expanded “CXO” roles with titles like the Chief Growth Officer, Chief Revenue Officer, Chief Commercial Officer, and Chief Customer Officer. Chris Hummel and executive recruiters Brad McLane and Giovanni Lamarca discuss their 2021 Market Landscape Analysis which advises boards and CEOs to challenge their traditional notions of growth leadership, organization, and talent if they want to adapt their approach to drive growth in the new market reality.
Learn why it will take a new generation of growth leaders to captain the 21st Century Commercial Model > Learn More
2021 Market Landscape Analysis by ZRG Associates provides boards and CEOs guidance for adapting their organizational and talent approach to drive growth in the new market reality > Access the Landscape
The next generation of growth leaders will have more authority, and a greater accountability for all the organizational levers that impact firm value > Access our CXO Research