The Rev-Tech Revolution Podcast: Rationalizing the Commercial Tech Stack to Tackle Tech Debt, Monetize Data, and Drive Innovation

Listen to Stephen Diorio and Betsy Kramer discuss the importance of having a Revenue Operating System to reduce customer data fragmentation, monetizing data, and manage technology debt

In this episode, Stephen Diorio, author of the book Revenue Operations, and Betsy Kramer discusses the challenges growth leaders face as they try to rearchitect and rationalize their commercial technology portfolio to support advanced data-driven selling, highly targeted ABM programs, and personalization at scale. Drawing from his best-selling book on Revenue Growth, Diorio outlines the noton of a Revenue Operating System as a guide for rationalizing, connecting, streamlining and optimizing the commercial tech stack. Listen as we discuss:


>>Better ways to aggregate, align and monetize the mountains of customer engagement data generated by modern selling systems;
>>A framework for reducing the cost, administration, and “technology debt” associated with a growing commercial technology portfolio;
>>Practical ways to connect the dots across the commercial tech ecosystem to simplify the day-to-day seller workflow and augment the value of sales interactions;
>>Six smart actions every organization can take today to rearchitect and reconfigure their commercial tech stack to make it a force multiplier.

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You can learn more about ways CFOs CEOs, growth and operations executives are aligning their revenue teams – and the operations, systems, processes and data that support them – to drive more scalable and consistent growth below


The Revenue Operations Ignition Program

Revenue Operations initiatives often suffer from a “failure to launch” because they lack a consensus, a common purpose, a blueprint, and an incentive to change across their functional team. Learn about our ninety day program where our expert practitioners and network of peers will help your Revenue Operations initiative achieve “lift off” in 90 days.

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Get A Chapter From Revenue Operations Book

To help boards, CEOs and CXOs evolve their commercial models to better align sales, marketing and CX teams around the customer and accelerate revenue, profit, and value growth, the faculty of the Revenue Enablement Institute has published a new book on Revenue Operations. Get a sample chapter.

Get A Sample Chapter from Revenue Operations>

Five Revenue Operations Risks

Many Revenue Operations initiatives suffer from a “failure to launch” because their leaders are too far removed from the systems, processes and operations that make modern sellign run. Learn about the five reasons RevOps initiative fail to get off the ground.

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