LISTEN TO A SUMMARY OF THE FINDINGS FROM THE CXO NEXT REVENUE OPERATIONS COMMUNITY FORUM HOSTED BY GREEN THREAD ON SEPTEMBER 21, WHERE THE NEXT GENERATION OF REVOPS MANAGERS AND LEADERS DISCUSSED THE BEST WAYS TO ALIGN THE TEAMS, SYSTEMS, OPERATIONS AND PROCESSES THAT SUPPORT THE REVENUE CYCLE.

In a world where growing a business has become a capital-intensive, data-driven, team sport, it’s the revenue team that connects the most dot’s wins. Over 90% of organizations are deploying revenue operations strategies that better align the revenue teams – and the operations, systems, data and processes that support them – along the revenue cycle. Revenue Operations has become the fastest growing job in North America as 85% of growth leaders are change the way they lead and align revenue teams and the operations that support them and 94% are actively consolidating, simplifying and optimizing their commercial technology stack. On September 21st, Green Thread – the B2B practice of Horizon Media – hosted a management workshop where members of our Revenue Operations community had open discussions about the evolution of sales operations, training, and enablement functions and the integration with analytics and operations teams in marketing, finance and customer success. As an output of that process, the group developed a peer-led and research informed discussion on the hottest issues facing RevOps leaders and documented best practices for better aligning the revenue teams, systems, operations and processes that support the revenue cycle.

If you lead commercial teams and operations in a B2B organization, you can request access to the findings from the CXO NEXT Revenue Operations Community forum on September 21- and learn more about our Revenue Operations research below.

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Launch Your Revenue Operations Program

Revenue Operations initiatives often suffer from a “failure to launch” because they lack a consensus, a common purpose, a blueprint, and an incentive to change across their functional team. Learn about our program where our expert practitioners and network of peers will help your Revenue Operations initiative achieve “lift off” in 90 days.

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The Evolving Role of Revenue Operations

Download the Revenue Operations Job Specification Benchmark Report and learn the five core disciplines that underlie the Revenue Operations role, the 12 capabilities that go into the job description, and a comprehensive 36 point Revenue Operations maturity model to help business leaders “stairstep” your organization towards greater alignment of sales, marketing and CX teams, systems, and processes.

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A Blueprint for Sales Tech Consolidation

94% of sales organizations are actively consolidating, simplifying and optimizing their commericial technology portfolio. Learn a Financially Valid Approach To objective and comprehensive blueprint to help executives reimagine and knit together their commercial technology portfolio to make selling more consistent, scalable, and most importantly profitable

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