Growth starved business leaders are experimenting with new organizational models intended to transform sales, marketing, and service in ways that accelerate growth, support virtual selling, and adapt to the buying habits of digitally enabled customers

This has spawned a new generation of growth leaders with a mandate to blend their sales, marketing, and service functions into high performing revenue teams. Organizations like Coke, J&J, Kimberly Clark, Lyft, and Uber are introducing expanded “CXO” roles with titles like the Chief Growth Officer, Chief Revenue Officer, Chief Commercial Officer, and Chief Customer Officer. In businesses where Sales and Marketing remain separate functions, those leaders are being pressured to deliver unprecedented levels of teamwork, alignment, and orchestration to grow Customer Lifetime Value, profits, and share price.

Regardless of title, this new breed of growth leader must find ways to define, enable and lead a “21st Century Commercial Model” to deliver growth in a new buying reality that is quickly rendering traditional approaches for managing leads, accounts, and sales teams obsolete.

But expanding the scope, role, and mandate of growth leadership alone won’t be enough. In order to achieve scalable, profitable, or sustainable growth, “CXOs” will need to pioneer new incentives, insights, and processes to foster teamwork. And find ways to generate more growth from their large investments in people, data, analytics, and digital technology assets.

To better understand and address these issues, we are inviting select senior sales, marketing, and service executives to join our exclusive and highly curated network of leading academics, experts, and growth leaders. Our goal is to educate and arm these “CXO’s with the management tools, capabilities. and practices they will need to succeed. As a member of our network you will get:

  • The ability to direct and apply our original research to solve the five biggest growth challenges facing organizations today;
  • Access to our faculty of world class academics, experts, and practitioners;
  • Opportunities to publish and promote your experiences to the broader sales and marketing community in our articles, blogs, executive forums, video interviews, and webinars;
  • Introductions to peer executives in the context of the top sales, marketing, and service transformation issues  you face.

We invite transformation minded CXO’s, CMOS, CSOs and CEOs to join our CXO Leadership Network and apply what we learn to build higher-performing revenue teams. The network is open and free to qualified CEOs, CXOs and senior sales, marketing, and service executives who are keen to lead the transformation of the commercial model and accelerate growth in their businesses. All of our members are nominated by their peers or referred by experts – and must be approved by our faculty based on accomplishments and leadership.

We are inviting qualified CEOs, CXOs and senior sales, marketing, and service executives who are keen to lead the transformation of the commercial model and accelerate growth join our exclusive network of growth leaders

Help our research team identify and promote the top 100 “CXOs” who are leading this transformation of sales, marketing, and service

Learn about the five ways to lead the transformation of sales, marketing and service in your organization