Businesses are being hit by a wave of disruptions that are accelerating the transformation of the commercial model in ways that will significantly improve selling performance. A health crisis, a massive shift in buying demographics, channels, behavior, an economic recession fueled for the first time by both drops in customer demand, and the ability to access those customers combine to create a “perfect storm” of six macro trends that will force the emergence of a 21st Century Commercial Model that is digital, data-driven, and more measurable.
The 21st Century Commercial Model details the trends and technologies that will transform sales, marketing, and service to dramatically improve visibility, speed, engagement, and productivity of your commercial model by getting the greater return from your investment in technology, analytics, and data. It proposes a framework for rationalizing, focusing and leveraging the sales and marketing portfolio in ways that create revenue, profits and firm value.
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The 21st Century Commercial Model℠
See how our expert faculty are working to identify the technologies that are converging to transform sales, marketing and service more digital, data-driven and measurable.
The Six Forces Transforming Selling
Learn about the six forces that are transforming the commercial model and the five ways technology can create value and expand your profits today and in the future.
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