Businesses are being hit by a wave of disruptions that are accelerating the transformation of the commercial model in ways that will significantly improve selling performance. A health crisis, a massive shift in buying demographics, channels, behavior, an economic recession fueled for the first time by both drops in customer demand, and the ability to access those customers combine to create a “perfect storm” of six macro trends that will force the emergence of a 21st Century Commercial Model that is digital, data-driven, and more measurable.

The 21st Century Commercial Model details the trends and technologies that will transform sales, marketing, and service to dramatically improve visibility, speed, engagement, and productivity of your commercial model by getting the greater return from your investment in technology, analytics, and data.  It proposes a framework for rationalizing, focusing and leveraging the sales and marketing portfolio in ways that create revenue, profits and firm value. 

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About the 21st Century Commercial Model

Learn about our 21st century operating model that helps growth leaders generate more revenues, returns and value from their commercial data, technology, and talent assets.

The Six Forces Transforming Selling

Learn about the six forces that are transforming the commercial model and the five ways technology can create value and expand your profits today and in the future.

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21st Century Commercial Model Insights Revenue Operations

Simplifying the Science of Selling

21st Century Commercial Model Insights

The Convergence of Sales Enablement, Engagement, and Readiness

21st Century Commercial Model Return on Growth Assets

Focus on the Seller Experience

21st Century Commercial Model Return on Growth Assets

Assembling a Digital Selling Platform

21st Century Commercial Model Insights

Realizing the Value of AI in Sales

21st Century Commercial Model Return on Growth Assets

It’s Finally Time for Technology to Fuel Sales Growth

21st Century Commercial Model Insights

Realizing The Growth Potential Of AI