Read More2 minute read EEvents and PodcastsThe CXO NEXT Revenue Operations Community ForumbyStephen DiorioSeptember 21, 2023 LISTEN TO A SUMMARY OF THE FINDINGS FROM THE CXO NEXT REVENUE OPERATIONS COMMUNITY FORUM HOSTED BY GREEN…
Read More2 minute read EEvents and PodcastsThe Marketing Hall of FamebyStephen DiorioMay 12, 2023 Green Thread, the B2B Practice of Horizon Media, is proud to sponsor and host the 2023 AMA Marketing…
Read More3 minute read RResearch BriefRevenue Operations Job Description- Research BriefbyStephen DiorioMarch 20, 2023 Revenue Operations is a management system that orchestrates and aligns the operations, systems, and data that support revenue…
Read More9 minute read DData Driven Growth StrategyWaking Up To The “Art Of The Possible” in Artificial IntelligencebyStephen DiorioFebruary 15, 2023 How Chat GPT is Accelerating the Adoption of AI In Sales and Marketing Applications Chat GPT – a…
Read More8 minute read DData Driven Growth StrategyThe Copernican Revolution in Commercial AIbyStephen DiorioFebruary 13, 2023 20 Applications Of Artificial Intelligence And Machine Learning In Sales And Marketing Applications One of the most immediate…
Read More7 minute read LLeadershipInside The Mind of The Chief Revenue OfficerbyStephen DiorioFebruary 2, 2023 Five Ways Growth Leaders Are Aligning Commercial Teams, Operations, and Systems Around The Customer Generating revenue has become…
Read More2 minute read IInsightsUsing Hybrid AI Systems To Deliver Targeted News to Business ProfessionalsbyDavid BrunnerJanuary 12, 2023 Timely, relevant business news is essential for professionals who develop and manage commercial relationships between organizations. Business-to-business (B2B)…
Read More9 minute read RReturn on Growth AssetsThe Economics Of Scalable And Consistent GrowthbyStephen DiorioDecember 21, 2022 The Financial Wisdom of Applying the Principles of Continuous Process Improvement to Selling A physicist, Eli Goldratt, famously…
Read More2 minute read EEvents and PodcastsThe Future of Sales and Revenue EnablementbyStephen DiorioDecember 9, 2022 The formula for growth has changed. Selling has become a technology enabled and data driven team sport as…
Read More7 minute read RReturn on Growth AssetsProving The Financial Value Of Revenue EnablementbyStephen DiorioSeptember 15, 2022 Almost a third of organizations do not have a Chief Marketing Officer (CMO) according to Spencer Stuart. Instead, organizations like…