The Marketing Hall of Fame
Green Thread, the B2B Practice of Horizon Media, is proud to sponsor and host the 2023 AMA Marketing…
Revenue Operations Job Description- Research Brief
Revenue Operations has emerged as the fastest growing job in the US. Revenue Operations is a management system…
Waking Up To The “Art Of The Possible” in Artificial Intelligence
How Chat GPT is Accelerating the Adoption of AI In Sales and Marketing Applications Chat GPT – a…
The Copernican Revolution in Commercial AI
20 Applications Of Artificial Intelligence And Machine Learning In Sales And Marketing Applications One of the most immediate…
Inside The Mind of The Chief Revenue Officer
Five Ways Growth Leaders Are Aligning Commercial Teams, Operations, and Systems Around The Customer Generating revenue has become…
Using Hybrid AI Systems To Deliver Targeted News to Business Professionals
Timely, relevant business news is essential for professionals who develop and manage commercial relationships between organizations. Business-to-business (B2B)…
The Future of Sales and Revenue Enablement
The formula for growth has changed. Selling has become a technology enabled and data driven team sport as…
Proving The Financial Value Of Revenue Enablement
Almost a third of organizations do not have a Chief Marketing Officer (CMO) according to Spencer Stuart. Instead, organizations like…
Taking a Lifecycle Approach to Customer Value Management
Stitching a Green Thread Across Product, Marketing, Sales, and Success to Expand Revenues and Margins The ability to…
The State of Play in Revenue Enablement – Research Brief
Blake Brown of Tidemark Private Equity and Stephen Diorio of the Revenue Enablement Institute Discuss The Keys To…