research brief
Organizations want to be data-driven and agile – but there is not A/B testing for corporate growth strategy to help optimize growth results. Developing and executing a strategic growth plan requires the evaluation of thousands of coverage, resource allocation, account priority and sales force emphasis variations as well as building a consensus across sales, marketing, product portfolio strategy and increasingly customer success. Manual spreadsheet based or top down approaches won’t capture the perspectives and buy-in from across the enterprise. And feedback and facts are scarce because any growth strategy won’t yield meaningful results for six, twelve, or more months. In business the feedback cycle is too long to contribute to meaningful expedient learning. The Go-to-Market Leadership team and the operations leaders that support them can explore the potential of different scenarios for allocating time, effort, and investment in their territories using business simulation software to refine their territory designs and fine tune their customer, product, and activity priorities. Business simulations accelerate learning, build team skills, and achieve consensus through hands on experimentation and iterative real-world learning.
CAM TIPPING EXPLAINS THE SIX PILLARS OF STRATEGY THAT PROVIDES THE UNDERPINNINGS OF THE SIMULATION-BASED SALES STRATEGY PROGRAM AND THE SABRE SIMILATION TOOL THAT ACCELERATES STRATEGY DEVELOPMENT, CONSENSUS BUILDING AND LEARNING WITH RAPID AND ITERATIVE FEEDBACK LOOPS
How we can help: The Faculty of the Revenue Enablement Institute Offers the Competitive Market Driven Strategies Program uses the SABRE computer simulation allowing participants to put into practice the strategic principles discussed in classroom sessions. We don’t just talk about theories – we apply them. The Competitive Market Driven Strategies Program is a strategy development and executive education program predicated on one powerful insight – that strategy is situation specific and must be adapted to the market situation at hand. The program accelerates strategy development, consensus building and learning because it uses SABRE Computer Simulation to compress time to create extremely fast feedback loops that lead to iterative strategy development and rapid consensus. The program is a highly efficient strategy development tool because it forces growth leaders to make growth allocation and strategy decisions in the face of market uncertainty, different points of view and a large number of variables and potential scenarios. Feedback accelerates scenario planning, consensus building and learning. The SABRE business simulation compresses time so outcomes are almost immediate. The result is accelerated learning and an experience unparalleled in executive education. SABRE is such a powerful learning tool that business schools such as Wharton, U of Chicago, IMD plus 100 other MBA programs worldwide use it on their programs.
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USE THE SABRE SIMILATION TOOL
Learn about our collaborative, customer-driven, team-based approach for developing actionable growth strategies that optimally allocating assets and resources to growth opportunities using the SABRE simulation tool.
LISTEN TO THE EXPERIENCE OF OTHERS WHO HAVE TRIED
Listen to Cam Tipping and Professor David Reibstein discuss how MBA students and leadership teams are using SABRE business simulators to collaboratively and optimally allocate strategic growth assets and resources to maximize profitable growth.
USE SIMILATIONS TO MAKE BETTER DECISIONS
Read about how the best organizations are using analytics and simulation tools to collaborate to make faster and better growth investment and resource allocation decisions.