How Zylotech Supports the Revenue Operating System

Zylotech is a customer data platform that combines, transforms, and organizes data from a marketing systems to enrich customer and account profiles in CRM and inform the decisions, priorities and actions of sales, marketing, and service teams in real time.

LISTEN TO CEO ABHI YADAV DISCUSS HOW ZYLOTECH IS USING ADVANCED ANALYTICS TO HELP GROWTH LEADERS TO INTEGRATE AND SHARE BEHAVIORAL AND TRIGGER DATA FROM DIGITAL MARKETING PLATFORMS WITH SALES AND MARKETING TEAMS.

HOW ZYLOTECH SUPPORTS THE REVENUE OPERATING SYSTEM

Zylotech supports modern selling by using advanced analytics and AI to help growth leaders to integrate and share behavioral and trigger data from digital marketing platforms with sales and marketing teams to arm them with insights they need to have relevant, timely conversations with their leads, contacts, and customers.

Specifically, Zylotech is reimagining the ways organizations can:

Deliver real time data updates and customer insights to sales, marketing, and service teams – Sales reps regard AI as the fastest growing sales teach because reps that use AI in selling are almost 5 times more productive, according to a Salesforce.com survey of 4,900 reps. Analytics remains underleveraged. Half reps cannot get the access to data they need and only a third (33%) are using analytics to prioritize and qualify leads. Customer Data Platform like Tealium make this happen by automating the integration and delivery of third-party intent, behavior, and event trigger data to deliver buying signals to front line sales teams. Customer data platforms like Zylotech integrate and share behavioral and trigger data from digital marketing platforms with sales and marketing teams.

Leveraging Advanced Analytics to Connect Growth Assets to Value – Sales leaders are increasingly looking to Customer Data Platforms like Zylotech that can convert data into information, and information into value by orchestrating data from across channels and making it available to sales, marketing, and service reps in real time. Businesses are deploying these solutions in ways that integrate with, augment, and in some cases bypass legacy CRM systems to combine and monetize customer engagement and seller activity data.