Revenue Operations Ignition is a ninety day program to help business leaders get their commercial transformation initiatives launched and Revenue Operations teams to achieve “escape velocity”. You can learn more about and get a copy of our bestselling book Revenue Operations by contacting us below.

The Problem We Solve: Growing a business in 2023 is now a complex, data-driven, and technology enabled team sport. Most growth investments now support digital sales and marketing channels, and the data, systems, and operations needed to support them. As a result 90% of organizations are actively changing the way they lead and align revenue teams and the operations that support them to expand customer lifetime value and recurring revenues. 94% of sales organizations plan to consolidate, simplify and streamline their commercial  tech stack to make selling simpler, faster, and transparent. So it’s no surprise that Revenue Operations has become the fastest growing job in America.

While Revenue Operations offers every business enormous potential to generate more scalable, consistent and profitable growth –  few executives have experience deploying it. A new generation of growth leaders are learning on the job as they seek to align processes, systems, and organizations that have never worked together before. CEOs are often too far removed from the core systems, workflows and data sets that make the modern revenue engine run. As a result, many Revenue Operations initiatives suffer from a “failure to launch” because their leaders face five core problems:

  • Analysis paralysis – Evaluating hundreds of opportunities to connect the dots across the commercial ecosystem
  • Risk management – Overcoming significant change management, operational and career risks
  • Time to impact – Balancing building core capabilities and delivering impact in the short term
  • Choosing where to start – Establishing tactical priorities we are making the smartest moves
  • Lack of cooperation  – Getting dozens of different operations and organizations working towards a common goal

How We Can Help: To help, the authors of the definitive book on Revenue Operations, have developed a ninety day program to help Your Revenue Operations Initiative achieve “lift off”.  The Our network of external practitioners, peers will validate and accelerate your internal efforts provides executives tasked with leading and executing Revenue Operations:

  • A Personalized Launch Plan – A fact based and personalized roadmap based on the unique capabilities, economic levers and maturity of your organizations;
  • Achieve a Consensus On Priorities – Providing a financially sound and externally validated based for prioritizing the highest impact and lowest risk “smart actions” that deliver immediate financial impact and build towards scalable capabilities;
  • Establish a Common Purpose – Getting all your stakeholders on aligned with common goals, measures, ways of working and incentives to drive action and teamwork;
  • Initiate A Process Continuous Improvement – by establishing scorecards and feedback loops to initiate a process of ongoing continuous improvement in performance.

If you are interested in learning more about our Revenue Operations book, research, benchmarks and acceleration programs please reach out to us on the form below, and a member of our team will arrange to get you a complimentary copy of our bestselling book on Revenue Operations – and schedule time to meet with the authors and practitioners who developed it to discuss your unique challenges defining and deploying Revenue Operations in your business.

TO LEARN MORE

To help business leaders get their commercial transformation initiatives launched and Revenue Operations teams to achieve “escape velocity, the authors of the definitive book on Revenue Operations, have developed a ninety day program to help Your Revenue Operations Initiative achieve “lift off.”

Read About the Program>

To help boards, CEOs and CXOs evolve their commercial models to better align sales, marketing and CX teams around the customer and accelerate revenue, profit, and value growth, the faculty of the Revenue Enablement Institute has published a new book on Revenue Operations.

Get A Free Chapter From Revenue Operations>

Revenue Operations has emerged as the fastest growing job in the US. Download the Revenue Operations Job Specification Benchmark and learn the 12 capabilities that encompass the job function to help your organization achieve better alignment of sales, marketing and CX teams, systems, and processes.

Get The RevOps Job Specification Benchmark>