Varicent is a sales performance management platform that uses advanced analytics to automate and optimize sales incentives, KPIs, quotas and help sales managers easily see and address sales trends, problem areas, and opportunities, by predicting outcomes and prescribing actions to optimize revenue.

LISTEN TO CEO MARC ALTSHULLER HOW VARICENT IS USING ADVANCED ANALYTICS TO HELP GROWTH LEADERS DEVELOP PRECISE, DATA-DRIVEN AND AGILE INCENTIVE SYSTEMS, TERRITORIES, QUOTAS, AND MEASURES OF SELLER PERFORMANCE.

HOW VARICENT SUPPORTS THE 21st CENTURY COMMERCIAL MODEL

Varicent supports modern selling by using advanced analytics and AI to help growth leaders design and implement much more precise, data-driven and agile incentive systems, territories, quotas, and measures of seller performance.

Specifically, Varicent is reimagining the ways organizations can:

Better develop teams and accounts by creating data-driven incentives to improve team accountability. Sales managers are deploying Sales Performance Management solutions like Varicent to automate individual incentive design, optimize territories and quotas, and improve team-based performance tracking. Only half (49%) of sales teams are using compensation incentive management systems like these according to the most recent State of Sales survey by Salesforce.com.

Better Leverage CRM, content, and learning systems by enabling data-driven incentives and quotas. Varicent is merging CRM data with customer engagement data to automate and optimize the development of sales incentives and quotas and improve payment accuracy and resolution. These systems will allow sales leaders to craft data-driven incentives that promote teamwork across sales, marketing and service and reward actions and behaviors that improve account health and customer lifetime value.