Mediafly is a Sales Enablement Platform that uses advanced analytics to derive insights from customer engagement, content consumption and buyer activity data to help sales reps find, tailor and share the right selling content, make better decisions, and run the next best sales play..
LISTEN TO CEO CARSON CONTANT DISCUSS HOW MEDIAFLY IS HELPING ENTERPRISES IMPROVE SELLER PERFORMANCE BY INCREASING THE QUALITY, RELEVANCE, AND IMPACT OF THEIR SALES AND MARKETING CONTENT ASSETS
HOW MEDIAFLY SUPPORTS THE 21st CENTURY COMMERCIAL MODEL
Mediafly supports the 21st Century Commercial model by helping organizations dramatically increase the utilization, quality and relevance of the selling content created, stored and deployed by organizations and using engagement data about how clients discuss, engage with and respond to content in order to inform the selling process. This can help front line sales, service and marketing teams guide next best-selling actions, improve readiness, enhance the customer experience, and prioritize the best opportunities.
Specifically, Mediafly is reimagining the ways organizations can:
Help organizations organize and integrate their selling content so it generates better sales engagement and outcomes by helping them architect, atomize and assemble interactive content that supports discovery conversations and delivers value assessments to customers.
Guide front line sales, service and marketing teams by recommending the next best sales action – Sales reps spend almost 10% of their time on call planning and content preparation. Mediafly is using AI to recommend content based on customer preferences, past success, and client need. Sales Engagement Platforms like Mediafly create next-best-offer algorithms to recommend content, playbooks, and even in-call guidance with real time flash cards). Only 37% of sales reps report they get algorithmic suggested next steps on an opportunity.
Better Leveraging CRM, Content, and Learning Systems by providing sales reps the guidance, content recommendations, and skills they need “in the moment.” Mediafly is using advanced analytics and AI to analyze content consumption, buyer engagement, and seller activity data from many sources to recommend content, visualize engagement with stakeholders in key accounts, and build customer engagement metrics that quantify account health.