Highspot is a fast growing and easy to use sales enablement platform that uses advanced analytics to derive insights from customer engagement, content consumption, rep engagement with training, and buyer activity data to help sales reps find the right content, make better decisions, visualize account health, and improve skills.
LISTEN TO HIGHSPOT CO-FOUNDER AND CEO ROBERT WAHBE DISCUSS HOW HIGHSPOT IS TRANSFORMING SALES BY IMPROVING SALES ACTIONS, SALES READINESS AND THE RETURN ON SELLING ASSETS
HOW HIGHSPOT SUPPORTS THE 21st CENTURY COMMERCIAL MODEL
Highspot supports modern selling by increasing the utilization, quality and relevance of the selling content created, stored and deployed by organizations and using engagement data about how clients discuss, engage with and respond to content to inform and improve the selling process. Highspot helps front line sales, service, and marketing teams to guide next best-selling actions, improve readiness, enhance the customer experience, and prioritize the best opportunities.
Specifically, Highspot is reimagining the ways organizations can:
Better Leveraging CRM, Content, and Learning Systems by providing sales reps the guidance, content recommendations, and skills they need “in the moment.” Highspot is using advanced analytics and AI to analyze content consumption, buyer engagement, and seller activity data from many sources to recommend content, visualize engagement with stakeholders in key accounts, and build customer engagement metrics that quantify account health. Highspot customers worldwide use the platform to unify the buying experience with the goal of increasing revenue.
Optimally Allocating People, Time, and Effort by recommending the next best sales action – Sales reps spend almost 10% of their time on call planning and content preparation. Highspot is using AI to recommend content based on customer preferences, past success, and client need. As an enablement platform, Highspot integrates with a wide range of core sales technologies, from CRM and revenue intelligence systems to sales engagement platforms like Salesloft and Outreach, the latter of which create next best offer algorithms to recommend content, playbooks, and even in-call guidance with real time flash cards). Only 37% of sales reps report they get algorithmic suggested next steps on an opportunity.