THE REVENUE OPERATIONS REPORT

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A CXO Blueprint for Transforming Sales, Marketing and Customer Service

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REVENUE OPERATIONS IN A 21ST CENTURY COMMERCIAL MODEL

A CXO Blueprint for Transforming Sales, Marketing and Customer Service

REVENUE OPERATIONS IN A 21ST CENTURY COMMERCIAL MODEL

A CXO Blueprint for Aligning Sales, Marketing and Customer Success Teams To Drive Scalable And Sustainable Growth

The formula for revenue growth has changed dramatically as buyer expectations have evolved, business models shift to the cloud, and selling becomes more digital, data-driven, and complex. The commercial model has evolved to the point where traditional structures for managing the people, processes, technologies, and assets that support revenue growth are inadequate.

Organizations that continue to use outdated functional approaches developed in the last century to manage a modern commercial models that are far more digital, data driven, and dynamic are struggling to grow. The faculty of the Revenue Enablement Institute interviewed over 100 CEOs, CXOs, academics and experts in the science of growth to define revenue operations and provide boards, CEOs, and growth leaders (CXOs) a blueprint for aligning commercial teams, operations, processes, and assets to accelerate growth in the new market reality.

“Moving to a Revenue Operations Model that aligns revenue teams and optimizes the commercial architecture to reflect the new economics of selling can contribute five to ten points of profit contribution to the bottom line in the short term, or if reinvested, can improve long term growth prospects by over 50% in the long term,” according to Corey Torrence, Managing Director at Blue Ridge Partners who has led a dozen Revenue Operations transformations in the past year. “This report helps growth leaders address the biggest headwinds to revenue operations – a financially valid business case for changing the commercial model and playbook for creating cultural incentives to break down the organizational, budget and technology silos that divide people.”

The Revenue Operations in the 21st Century Commercial Model report provides a comprehensive blueprint for aligning sales, marketing, and customer support resources as a single high performing revenue team and generating much greater performance from their commercial operations, processes, and assets.  This reports includes a comprehensive and detailed 72-point Revenue Operations maturity model and a simple and intuitive benchmark assessment help your leadership quickly assess the state of your commercial transformation and identify the most financially viable way to “stairstep” your organization towards greater alignment of sales, marketing and CX teams, systems, and processes.

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SEE THE REVENUE OPERATIONS MATURITY MODEL

 

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