The mainstream adoption of recurring, usage-based, and “as a service” revenue models has rendered the traditional financial control systems used by finance teams inadequate to manage the speed, changes, complexity and collaboration associated with these deferred revenue streams. This is forcing CFOs to take on a bigger role in growing customer revenues, margins, and lifetime value and rethink their relationship with the front office to better manage, forecast, and protect revenues. In response, financial leaders are being asked to lead the digital transformation of the entire revenue cycle – from the initial customer engagement to the receipt of cash – to maximize revenues, margins, and the lifetime value of the customer. Progressive finance teams are taking concrete steps to align the organizations’ processes and data across the front and back office to make forecasting more agile, transparent, and precise over time.
Our latest report – It’s Time for Finance to Take Control of the Revenue Cycle – will teach you five concrete steps finance leaders are taking to better align the front and back office teams, systems, data and processes to maximize revenue and margin at every stage of the revenue cycle.
TO LEARN MORE
ALIGNING THE FRONT AND BACK OFFICE
Learn how the most progressive Finance Leaders are aligning front and back-office teams, operations, data, and systems to protect and grow revenues and margins
GET A BRIEFING ON THE RESEARCH
Contact our expert faculty to discuss how your leadership team can leverage and share front office customer engagement data with back office finance teams to better forecast, realize and optimize revenues in the next quarter
READ A CASE STUDY FROM OUR NEW BOOK
Learn how the best organizations are using revenue operations to better align front and back office data, systems, teams and processes to generate consistent, profitable and scalable growth.