Horizon Media Announces Launch of New B2B Practice, Green Thread, and Acquisition of the Revenue Enablement Institute (REI)

REI Will Accelerate the Operational Development of Green Thread and Help Its Clients Build Advanced Systems for Growth

Green Thread is a B2B practice, under the Horizon Media umbrella, that helps companies achieve more sustainable, scalable and profitable revenue growth.  We do this by designing, aligning, and operationalizing data-driven, capital-intensive commercial strategies that agilely adapt to changing customer buying behaviors throughout the revenue cycle.  Using deep research, unique business insight, and an innovative faculty of experts, Green Thread supports leaders across all customer-facing functions – marketing, sales and service – and arms them with state -of-the-art management tools, skills, advanced analytics capabilities, and best practices. 

Bringing REI into the practice intact will accelerate Green Thread’s ability to help a new generation of growth leaders (“CXOs”) enable more digital and data-driven selling motions, optimize their go-to-market investment mix, and provide more specialized solutions that address the unique needs of B2B organizations.  Combining these capabilities with Horizon’s broad portfolio of marketing solutions will deliver an operational blueprint for aligning revenue teams around the common purpose of growing customer and enterprise value.

You can read the full press announcement here, and learn more about our unique services, capabilities and solutions below.

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EXPAND YOUR HORIZONS WITH EVOLVING SOLUTIONS

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ALIGN SALES AND MARKETING FOR GROWTH

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BUILD A GREEN THREAD ACROSS YOUR REVENUE CYCLE

Learn how growth leaders are connecting the dots and taking control of the entire revenue cycle.

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