Executive Panel: Understanding the Role of AI in Price and Margin Optimization
We immerse ourselves in artificial intelligence every day, from smartphone assistants to autonomous cars, so why isn’t this happening in digital sales? Even though we trust this technology with our privacy and our safety, we don’t trust it with our business operations. Sales teams are not yet embedding AI into their workflows and the repercussions are clear: departments are struggling against market volatility and fluctuating costs, because they don’t have the right tools in their arsenal. The companies who will succeed will be the ones that learn how to leverage AI as part of their digital sales transformation. Buyers are ready for this change, with research by Gartner showing that 33% of buyers want a seller-free sales experience. The right deployment of AI can revolutionize pricing strategies, react quickly to market changes and anticipate consumer trends — all without draining resources. So why hasn’t everybody done it yet? Because most organizations don’t yet understand just how big a role AI can play in long-term digital sales strategy.
In this second webinar in PROS’ three-part series, a panel of experts will dig into AI applications for digital sales. Viewers will walk away with understandings of: — Why AI is underutilized and maybe misunderstood — The critical role of pricing and why it lends itself to AI optimization — The maturity model and SKU proliferation. This executive panel includes:
Stephen Diorio, Executive Director of the Revenue Enablement Institute
Joshua Bardell, Lead Strategic Consultant at PROS,
Todd Nilsen, CEO of Clocktower Advisors