participate in the research study

Thank you for your interest in participating in an interview for our management research on B2B Media Strategy. Our research is focused on better understanding the nine core challenges B2B organizations face as they try to optimally size, allocate, align and optimize their investments in paid, earned, and owned media to maximize growth, customer lifetime value and brand preference. Our faculty is interviewing senior marketing, media and growth executives from medium to large B2B enterprises who have a significant portion of their revenue coming from a mix of product offerings, each with its own pricing and revenue stream.

The focus of the research is to learn more about how the best companies are managing the growing complexity of contracts that mix products, services, subscription, and consumption-based revenue over time. Specifically, we want to understand current practice and potential solutions for managing several B2B media planning, allocation and deployment challenges.

We can complete the interview in about 30-45 minutes. You will be interviewed by a peer CMO from our faculty. The attached study synopsis should give you a sense of the study scope and the issues we want to discuss.

After you fill out the form, our faculty will reach out to you with more background on the research initiative and to schedule a time to ask you a few questions. Or identify the individual in your organization who would the best person to participate.

In return for your investment of time, we can provide you:

  • The complete findings of our research study, including a briefing with our world class faculty if desired;
  • A complimentary copy of our bestselling book on Revenue Operations – which is based off hundreds of interviews with senior executives on the very issues we will be discussion;
  • The opportunity to be connect with peer executives at other leading global B2B organizations who are trying to solve the same problems;
  • An iexecutive briefing to discuss the findings with the study authors at Green Thread.

We look forward to meeting you.  I think you will enjoy the discussion.