The coronavirus is battering the economy and creating uncertainty about future demand. Marketing leaders around the globe are struggling to understand and manage the immediate impact the Covid-19 virus is having on demand and consequently on sales and marketing resource allocation, budgets, investments and plans. To help CMOs lead in the crisis and keep an eye on the long-term while addressing the short-term, a member of our Faculty – Professor David Reibstein of the Wharton Business School – is working with Forbes to conduct research with senior marketing leaders to get management insights on the short, medium and long-term impacts the coronavirus will have on sales and marketing strategies, resource allocation, budgets, investments and plans.
This survey should take no longer than 15 minutes to complete. In return, you will get a comprehensive report an briefing from Professor Reibstein and his research team that will help you answer the seven questions every CMO needs to be asking in the wake of the coronavirus panedemic.
All information are guaranteed to be confidential and information about the participants will not be shared. The results will only be shown in an aggregated form.