B2B Growth Podcast: Revenue Operations: A System for Scalable Growth
LISTEN TO STEPHEN DIORIO AND BENJI BLOCK DISCUSS THE NEED TO FOR A SYSTEM FOR GROWTH AND WHY REVENUE OPERATIONS IS NOW ESSENTIAL TO MANAGING THE COMPLEXITY OF MODERN SELLING AND MONETIZING THE COMMERCIAL ASSETS, SYSTEMS AND CONTENT IN YOUR BUSINESS
In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of “Revenue Operations“. The skill sets in marketing are in flux, the marketing toolset has been democratized, and the marketing mix has changed. So how do we succeed in this new world? Stephen says it starts with Revenue Operations and he’s giving away the core building blocks in this fascinating conversation.. Listen as we discuss
- How Revenue Operations creates value in a modern selling model
- The nine building blocks of the Revenue Operating System
- How the best organizations are using Revenue Operations to commercialize their commercial data, technology and digital channel infrastructure assets
- Stephen’s book: Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
TO LEARN MORE
Get the Tuning The Revenue Growth Engine and learn four steps your organization can take to improve the speed, engagement, and productivity of your sellers by over 50% while cutting costs by consolidating, simplifying and optimizing your commercial technology portfolio.
To help boards, CEOs and CXOs evolve their commercial models to better align sales, marketing and CX teams around the customer and accelerate revenue, profit, and value growth, the faculty of the Revenue Enablement Institute has published the seminal on Revenue Operations.
Revenue Operations initiatives often suffer from a “failure to launch” because they lack a consensus, a common purpose, a blueprint, and an incentive to change across their functional team. Learn about our ninety day program where our expert practitioners and network of peers will help your Revenue Operations initiative achieve “lift off” in 90 days.