Bill Scully is a leading authority in helping business to business organizations leverage owned and earned digital channels including Search Engine Optimization (SEO). As CEO of Digital Marketing Fuel, Bill has helped dozens of B2B organizations monetize their online channels, digital marketing, and search engine with world class strategies that amplify awareness, reach, engagement and conversion at low cost. He has developed and led Digital Marketing centers of excellence at B2B enterprises for Siemens, Draeger, and US Filter.