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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Research Reports
  • Research
    • The Revenue Operating System
      • Revenue Operations 100 Profiles
    • Revenue Operations
      • Revenue Operations
    • Data Driven Growth Strategy
      • Data Driven Growth Strategy
    • Markets in Motion
      • Markets in Motion Case Studies
    • Dynamic Forecasting
  • The CXO100
    • The CXO100 The Next Generation of Growth Leaders
      • CXO 100 Leadership Profiles
  • SOLUTIONS
    • Align Sales, Marketing and Customer Success
    • Generate More Growth From Existing Selling Resources
    • Real Time Sales Enablement, Engagement, and Readiness
    • Get Better Returns From Your Commercial Technology Investment
    • Enabling Virtual Team Selling at Scale
  • About
    • About The Institute
    • About the Faculty
    • About Green Thread
    • News
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Bob Kelly

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Bob Kelly is the Chairman of the Sales Management Association. Mr. Kelly leads the only global professional association for managers focused in sales force effectiveness. Over the last decade, he has hosted and led research, forums and tools to help sales operations, enablement and leaders evolve the discipline of sales management to address the new buying reality.
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  • 7 minute read
RReturn on Growth Assets

Six Keys to Driving Sales Productivity in a Modern, Ever Changing Commercial Model

  • byBob Kelly
  • May 25, 2022
Sales productivity is an elusive goal for most organizations. The pressure to “sell more with less” is constant,…
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