Marketing In The #Fakenews Era:
New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust Managing and protecting a company’s…
Peter Horst
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Peter is a Fortune 500 CMO with 30 years of experience across B2C and B2B markets. He most recently served as CEO of PSB Insights, a global research and analytics consultancy. Previously, as Global CMO of Hershey, Peter led a transformation of the marketing model while re-positioning the brands and elevating the creative power of the marketing. At Capital One, Peter was behind the design and launch of numerous iconic products and campaigns, including the Venture Card, the Quicksilver Card, and its entry into branch banking. Peter now consults and speaks on brand and marketing strategy. He’s been a Forbes Senior Contributor and author of the bestselling book, Marketing in the #FakeNews Era. Peter serves on the board of directors of Peapack-Gladstone Financial, a NASDAQ-traded commercial bank.