Building and Expanding Relationships in Digital Channels
Shifting Your Digital Media Strategy Better Grow Customer Lifetime Value Digital sales and marketing channels continue to grow…
Neil Hoyne
1 post
Neil Hoyne is a leading authority in data-driven customer relationship building, direct to customer (DTC) channels, and sustainable growth. As Google’s chief measurement strategist and global head of customer analytics he pioneers strategies for customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data. Neil is also a Senior Fellow at Wharton Customer Analytics where he works with the faculty to explore paradigm-shifting analytics that illuminate our understanding of customer relationships. Mr. Hoyne is the author if the bestselling book Converted (Penguin 2021) which teaches senior growth leaders how to build relationships with their best customers in a 21st Century Commercial Model.