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Revenue Enablement Institute
  • INSIGHTS
    • Featured Insights
    • Insights that Drive Growth
    • Creating a Common Purpose
    • Growth Leadership
    • Growth through Teamwork
    • Maximizing the Return on Growth Assets
  • Research
    • The Revenue Operating System
      • Revenue Operations 100 Profiles
    • Revenue Operations
      • Revenue Operations
    • Data Driven Growth Strategy
      • Data Driven Growth Strategy
    • Markets in Motion
      • Markets in Motion Case Studies
    • Dynamic Forecasting
  • The CXO100
    • The CXO100 The Next Generation of Growth Leaders
      • CXO 100 Leadership Profiles
  • SOLUTIONS
    • Align Sales, Marketing and Customer Success
    • Generate More Growth From Existing Selling Resources
    • Real Time Sales Enablement, Engagement, and Readiness
    • Get Better Returns From Your Commercial Technology Investment
    • Enabling Virtual Team Selling at Scale
  • About
    • About The Institue
    • About the Faculty
    • About Green Thread
    • News
    • Events and Podcasts
  • Contact Us
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Neil Hoyne

1 post
Neil Hoyne is a leading authority in data-driven customer relationship building, direct to customer (DTC) channels, and sustainable growth. As Google’s chief measurement strategist and global head of customer analytics he pioneers strategies for customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data. Neil is also a Senior Fellow at Wharton Customer Analytics where he works with the faculty to explore paradigm-shifting analytics that illuminate our understanding of customer relationships. Mr. Hoyne is the author if the bestselling book Converted (Penguin 2021) which teaches senior growth leaders how to build relationships with their best customers in a 21st Century Commercial Model.
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  • 7 minute read
IInsights

Building and Expanding Relationships in Digital Channels

  • byNeil Hoyne
  • August 17, 2022
Shifting Your Digital Media Strategy Better Grow Customer Lifetime Value Digital sales and marketing channels continue to grow…
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