Greg Munster is a leading authority in sales transformation, sales enablement and Revenue Operations. He has led numerous business transformation initiatives to drive revenue optimization and customer success at industry leading global technology firms including Wolters Kluher, Canonical, IBM, Lenovo, Relias, and Red Hat. Greg is a Salesloft customer, active user and certified administrator for the core partner platforms in their sales enablement partner ecosystem - including Salesloft, Salesforce and Highspot. Greg has over a decade of practical experience in the design, implementation and adoption of the sales technology portfolio including CRM, CPQ, ICM, Sales Engagement, Digital Asset Management and Learning Management within enterprises. Greg is active in educating, collaborating, and engaging the Revenue Operations community in publications, speeches and forums including The Sales Enablement Society and Salesforce User Groups.